In other words, the sites are better at indicating what two people would NOT have a good relationship rather than what two people will have a good relationship. Imagine looking at a menu in a restaurant that has 1,000 possible meals on it. Typically, what people do in these situations is break it down into easier choices (“Do I want chicken or fish? The problem is that this process can easily eliminate some of the best options.This approach is often what people end up doing on dating websites.Another way to think about this is that dating websites often make the process feel like shopping, like a person is picking out a new coffee machine, golf clubs, or clothes.The result is that trying to figure out who is a good match often stops with “what makes you happy.” It forgets to ask: “Is this person good and loving to others as well as to me?
Yet, the goal of the company is still, first and foremost, profit. In fact, in 2011 almost 20% of marriages began online. e Harmony and have over 30 million users combined and the sites that focus mainly on Catholics—Catholicmingle.com, and Avemariasingles.com—account for well over 200,000 individuals. population having tried internet dating, it has become one of the largest online industries, grossing almost two billion dollars in 2011.The websites either match you with people based on your preferences or provide tools that enable you to do the searching yourself.The Catholic sites have the added advantage of emphasizing a person’s faith.